Elinor Friedman – Founder and Owner

! suppose it all started back in 2012. It had been 13 years since I met and married my American husband Magic and set up home with him in my native UK. He started to dream of a fantasy trip. To rent a motorcyle in Phoenix Arizona and take five weeks to travel around the great sights of the SW states of the USA. The planning progressed to a map on the kitchen wall that suddenly became so detailed and real we suddenly knew we had to make the trip athough we had no idea how we would pay for it.

By 2013 the trip was booked and it was to change everything. We flew into Phoenix, collected the motorcyle as planned and set off around Arizona, Utah and Colorado visiting wonderful places like Zion, The Grand Canyon, Antelope Canyon (one of the wonders of the world for me) Monument Valley, Durango and …. Sedona. Somehow on that trip, and totally out of the blue, we decided to move to the US and by the next year we had sold almost everything in England and, with us both in our sixties moved to magical Sedona, Arizona. I had never before lived further than 10 miles from my birthplace of Wimbledon.

We just love it here and are we are so thankful every day to get to live here.
Sun, space, smiles and sandwiches so big you can hardly get your jaws around them. And then there are the beautiful red rocks all around us.

I was in Real Estate in the UK but always wanted to start my own business. So here in Sedona it has been amazing to have been inspired to launch Colorfest. I love creative crafts and color and so our very first product was our popular set of gel pens followed shortly by a set of quality watercolor pencils. It is such a joy every time I hear from a customer telling me how delighted they are with a product that we know we created from scratch. I will never get tired of nurturing happy customers.

The inspiration continues to grow. Since moving here I have become friends with a local artist and we discovered we both had the same idea. To create some fun things to color that were not coloring books but smaller, less daunting, projects that can be completed in a couple of hours. So we have together launched a unique range of adult coloring greeting cards which we are both very proud of. The quality of the card, packaging and marketing were down to me but Carla has produced the most wonderful designs and worked and re-worked them until we feel the amount of detail is perfect. And this is just the start with this collection – she has so many more to share with our customers.
And then more magic happened. Magic has always shared hand-drawn greeting cards throughout his life and was revisiting some colorful designs he had used for years. When I saw these transposed over the word JOY – something we both feel here – I wanted to reproduce these on merchandise so that we could share them and you look out for them coming soon.

Our goal for the future is to get Colorfest known for joyful and colorful products and we will be adding more to our collection. Who knows where that may lead us.

I hope that you enjoy our site and If you have any questions or products you would like to see please message me and let me know. I will always be happy to hear from you.


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